Base44 Founder Sells Company To Wix For $80 Million
Base44, an AI app builder, was sold to Wix for $80 million after just six months, and has since reached $200 million in annual recurring revenue. This rapid growth may be the fastest a bootstrapped company has ever scaled.
Original reporting · saastr.com
Original: “SaaStr AI App of the Week: Base44. One Founder, Zero Funding, $80 Million From Wix in 6 Months. Now at $200 Million ARR.”
Read “SaaStr AI App of the Week: Base44. One Founder, Zero Funding, $80 Million From Wix in 6…” at SaaStr →
How this was written. Awesome B2B Growth wrote this article with a language model from SaaStr’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from SaaStr’s report
- Base44 was sold to Wix for $80 million after just six months, and has since reached $200 million in annual recurring revenue.
- The company's AI app builder allows users to describe the app they want in plain language, and it builds the entire thing.
- The acquisition by Wix has given Base44 access to more resources and a larger user base, which has helped it to continue growing.
- The company's growth has been largely organic, with users sharing what they have built.
- Base44's success may be the fastest a bootstrapped company has ever scaled.
Base44 is a company that has achieved remarkable success in a short period, according to SaaStr. It was founded by Maor Shlomo, a former Israeli Intelligence Corps officer, who started building the AI app builder as a side project in January 2025.
Shlomo funded the project with his own money, roughly $10,000 to $20,000, and had no investors or co-founders. This allowed him to own 100% of the company and make decisions without external influence.
The company's AI app builder allows users to describe the app they want in plain language, and it builds the entire thing, including the interface, database, and hosting. This full-stack completeness is a key feature of the platform.
In June 2025, Wix acquired Base44 for $80 million in cash, and the company has since continued to grow rapidly. It has launched new products, including Base1, its own in-house model for app building, trained on tens of millions of user interactions.
The company's growth has been impressive, reaching $1 million in annual recurring revenue and 10,000 users just three weeks after launch. It has also become profitable, with $189,000 in profit in May 2025, its best month before the sale.
The acquisition by Wix has given Base44 access to more resources and a larger user base, which has helped it to continue growing. The company's annual recurring revenue has increased to $200 million, with around 2 million users.
The success of Base44 can be attributed to several factors, including its ability to sell the outcome, not the code, and its focus on building in public and letting the product be the marketing. The company's growth has been largely organic, with users sharing what they have built.
Questions and answers
What does Base44's AI app builder do?
Base44's AI app builder allows users to describe the app they want in plain language, and it builds the entire thing, including the interface, database, and hosting.
How much did Wix acquire Base44 for?
Wix acquired Base44 for $80 million in cash, with earn-outs through 2029 that have reportedly already taken the founder's total proceeds above $150 million.
What is the current annual recurring revenue of Base44?
The current annual recurring revenue of Base44 is $200 million, with around 2 million users.
