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Roxberry Launches Low-Sugar Soda For Kids

Roxberry's sales are up, as it brings a new low-sugar soda to Walmart, according to Inc.

Original reporting · inc.com

Original: “Think Parents Don’t Want to Give Their Kids Soda? This Brand’s Sales Are Up 3,491 Percent”

Read “Think Parents Don’t Want to Give Their Kids Soda? This Brand’s Sales Are Up 3,491 Percent” at Inc. →
Think Parents Don’t Want to Give Their Kids Soda? This Brand’s Sales Are Up 3,491 Percent
Image: Inc.

How this was written. Awesome B2B Growth wrote this article with a language model from Inc.’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.

Key points from Inc.’s report

  • Roxberry is launching a low-sugar soda for kids at Walmart.
  • The brand's founders think changing attitudes toward soda could create a new category.
  • Roxberry's product is positioned to capitalize on the trend of parents seeking lower-sugar options.

Roxberry is introducing a low-sugar soda made for kids to Walmart's Modern Soda aisle. The brand's founders believe that changing attitudes toward soda could create an entirely new beverage category.

This development may indicate a shift in consumer preferences, as parents increasingly seek out lower-sugar options for their children. Roxberry's product is positioned to capitalize on this trend.

The company's decision to partner with Walmart to launch its product in the Modern Soda aisle may help to increase visibility and reach a wider audience. This could potentially contribute to the growth of the low-sugar soda category.

Questions and answers

What type of soda is Roxberry launching?

A low-sugar soda made for kids.

Where will Roxberry's new soda be available?

Walmart's Modern Soda aisle.

Read the full story at Inc. More from Saturday, November 7, 2026’s edition