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Awesome B2B Growth

Growth, revenue and go-to-market

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Today’s edition

Thursday, October 1, 2026

10 stories
Strategy

Financial Acumen for Sales: Building a C-Suite Value Case

C-suite buyers expect sellers to connect what they sell to the business results executives are accountable for. That requires understanding the financial context behind those priorities and using it to build a credible value case.

RAIN Group mflaherty@raingroup.com (Mary Flaherty)
Business

Revenue operations tools: A framework for team alignment

Revenue operations tools are the connected software systems that help marketing, sales, customer success, and other revenue teams work from shared data and processes across the customer lifecycle. A CRM can serve as the system of record. Still, a RevOps stack…

HubSpot Sales Blog Althea Storm